As an ongoing exercise to improve our design philosophies and how we communicate our ideas, we decided that to tackle front on one of the biggest comments we received with the release of our East Village Stadium concept – the seating layout. Being predominantly a ‘bowl’ shaped stadium, the public felt that we had ignored the ‘preferred seating’ arrangement for an NFL fan experience – the understanding that sideline seats are more desired than the end zone seats.
While I completely appreciate this criticism and I accept that our initial design renderings did not address this preferred layout, we wanted to follow up to show that we had in fact designed that capability into our design with the largest of our façade wings being along the sidelines – to specifically cater for this layout if we were to develop the concept further. It was simply decided by the team to see what reaction (if any) we would receive and if it was worth developing it further – then we would.
With that understanding and the positive support we have received from the East Village Community Action Network, Council Members Kevin Faulconer & Todd Gloria, MTS CEO Paul Jablonski, Little Italy Association Executive Director Marco Li Mandri and the many San Diego Charger Fan groups and even other stadium design professionals & consultants – we felt it was appropriate to revise our artist renderings of the project to reflect our intended (and NFL preferred) seating design so that we may address comments.
We are also very happy to learn today that the NFL lockout is officially over and we all as fans can look forward to another great year of football supporting our San Diego Chargers!
Here are the revised renderings…